We introducted Neo-ice into the UK equestrian market in 2006 as a simple device designed to reduce swelling in horses legs through cold & compression, but which avoided the very low temperatures common to alternate products.
Through our support of events such as the 2007 Polocrosse World Cup in Australia, and of organisations such as British Polocrosse and British Ultimate, we discovered that people liked to use our Equine Formula products on themselves, so we developed the Pain Chiller & BodyCool products for people.